MOE should reduce wastage, marketing by polytechnics a waste of tax dollars

From: pipakh
Sent: Wednesday, February 01, 2017 12:30 AM
To: MOE HED (MOE)
Subject: Re: MOE should reduce wastage, marketing by polytechnics a waste of tax dollars-Ang

Dear Ms Evelyn Chew

Thank you for your reply.

Regards

Phillip Ang

From: MOE HED (MOE)
Sent: Tuesday, January 31, 2017 6:05 PM
To: pipakh@singnet.com.sg
Subject: FW: MOE should reduce wastage, marketing by polytechnics a waste of tax dollars-Ang

Dear Mr Ang,

We refer to your emails dated 26 December 2016 and 30 January 2017, regarding the polytechnics’ outreach efforts to Secondary Three students.

2. We agree with you that outreach efforts by educational institutions should be prudent and sustainable. We note your concern regarding the mailers sent to prospective students, and thank you for your suggestions on alternative outreach methods. We will share your feedback with the polytechnics.

3. Thank you.

Evelyn Chew (Ms)

Senior Head (Policy), Higher Education Policy Division

Ministry of Education • 1 North Buona Vista Drive, Singapore 138675 • http://www.moe.gov.sg

Integrity the Foundation • People our Focus • Learning our Passion • Excellence our Pursuit

From: pipakh
Sent: Monday, January 30, 2017 2:46 PM
To: PM LEE
Subject: MOE should reduce wastage, marketing by polytechnics a waste of tax dollars

Dear PM Lee

I refer to my feedback to Ms Chan Lai Fung dated 26 December last year.

Although the government has said it wants to engage the public and welcomes feedback, this appears to be only lip service.

I hope the PMO will remind permanent secretaries who head our ministries to be exemplary to their subordinates.

The MOE should reply to my feedback soon.

Thank you and have a nice day.

Regards

Phillip Ang

From: pipakh
Sent: Monday, December 26, 2016 6:20 PM
To: chanlaifung
Subject: MOE should reduce wastage, marketing by polytechnics a waste of tax dollars

Attention:

Ms Chan Lai Fung
Permanent Secretary, MOE

Dear Ms Chan

The five polytechnics have been marketing themselves to Secondary Three students every few months. Before a student has enrolled, he would have received about 30 to 40 advertising mail, courtesy of taxpayers.

The MOE should discontinue such a practice because there are alternative and less wasteful marketing techniques. Aren’t we living in the digital age?

Some suggestions:

1. Every student has an e-learning account which the government could use to send promotional mail.

2. Polytechnics could publish a few copies to be distributed to schools where students could share and discuss instead of each receiving one copy.

3. Polytechnics could announce open house dates with schools arranging for student visits during weekends or holidays.

Assuming a cohort of 40,000 students, polytechnics would have to print at least 1.2 million copies (postcards, booklets, etc) for each cohort. Does the MOE need to spend millions on advertising, destroying our environment in the process, every year? Regardless of which polytechnic ‘wins’, taxpayers lose.

Less wasteful were postcards.

.

But many polytechnics chose to send booklets with the most wasteful being Singapore Polytechnic which recently sent 2 booklets containing 130 pages to advertise itself.

Going green is the only way to go to prevent further environmental destruction. By using digital marketing techniques, MOE would also be saving millions in tax dollars every year.

Please reply.

Regards

Phillip Ang

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One Response to MOE should reduce wastage, marketing by polytechnics a waste of tax dollars

  1. zzzzzz says:

    MOE and the polys won’t bother. You’ll still continue to see all the hardcopy mails and brochures & flyers. One of the key KPIs is to have sufficient number of students. You’ll be surprised to know quite a number of polys & courses have a hard time getting enough students to justify & support the headcount. That’s where going overseas to recruit foreign students come in. The CEOs of the various polys, policymakers in MOE, head of depts. in polys, course managers, senior lecturers, admin staff etc etc will rather throw away taxpayer money in order to preserve their rice bowl. What you’re asking is for a total mindset change, and for that to happen you need a new govt in charge.

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